HAPPYFOOD OFFICIALLY AWARDED VIETNAM NATIONAL BRAND 2026

Hung Hau Agricultural Joint Stock Company has officially announced that its HappyFood brand was recognized as a Vietnam National Brand for 2026, under Decision No. 2136/QD-BCT issued by the Ministry of Industry and Trade on August 29, 2026. The prestigious designation marks a significant milestone in HappyFood’s growth, highlighting a brand strategy anchored in product quality, corporate reputation, and global competitiveness.

The 10th selection cycle honored 499 products across 227 enterprises, reflecting the resilience of the business community in elevating brand equity and bolstering consumer trust. HappyFood’s inclusion highlights its continuous development in both domestic and international arenas.

At home, HappyFood’s portfolio features key offerings including breaded shrimp cakes, shrimp-wrapped potatoes, breaded squid, cereal-coated shrimp, breaded shrimp rings, shrimp burgers, and shrimp dim sum. This product lineup serves the domestic market while supporting the company’s broader export strategy.

Abroad, the brand has established a presence across major global markets, including South Korea, Japan, Australia, New Zealand, Poland, Spain, Hong Kong, Singapore, and the European Union (EU). The National Brand recognition provides a foundation for the company to further accelerate exports and scale its international footprint.

In response to the recognition, HappyFood expressed appreciation to its customers and partners, stating that the milestone serves as momentum to further improve quality, advance brand value, and champion Vietnamese agricultural products on the global stage.