Growth opportunities for Vietnamese food and beverage in the Chinese market

On the morning of May 18, at the Shanghai International Exhibition Center, the opening ceremony of the Vietnamese pavilion at the SIAL Shanghai 2023 International Food Industry Fair took place.

Attending the opening ceremony were Mr. Nguyen The Tung, Consul General of Vietnam in Shanghai; Mr. Adam Koulaksezian, Director of the French Chamber of Commerce and Industry in Vietnam; on behalf of the Organizing Committee of the Fair, Mr. Nicolas Trentesaux, General Director of SIAL system in the world, COMEXPOSIUM Group, French foreign trade consultant and representative of Vietnamese enterprises.

Returning after nearly 3 years of hiatus due to the Covid-19 epidemic, SIAL Shanghai 2023 has become one of the most important events for organizations and businesses operating in the food sector worldwide and China.

With an exhibition area of up to 180,000m², SIAL Shanghai 2023 attracts about 4,500 international businesses to display their products at 12 thematic exhibition areas on imported synthetic foods, health foods, and dairy products, premium beverages, general food, fast food, fresh meat, frozen food, agricultural product supply chain, packaging – processing… and national pavilion. The fair is expected to have about 150,000 visitors, looking for cooperation opportunities.

Consul General Nguyen The Tung and delegates at the Vietnam pavilion.

At SIAL Shanghai 2023, the French Chamber of Commerce and Industry in Vietnam, as the official representative of SIAL Network in Vietnam, hosted the Vietnam Pavilion (Vietnam Pavilion) with the participation of 23 businesses Vietnamese industry in the fields of food, vegetables, agricultural product processing, confectionery, beverage, etc., in order to support and promote Vietnamese food and beverage products to the world market.

Located in a central position in the national pavilion area, the Vietnamese booth was quickly recognized, and the company’s products were easily noticed by visitors from not only China but also many countries around the world.

Speaking at the opening ceremony of the Vietnam pavilion, Consul General Nguyen The Tung emphasized the great potential of economic-trade cooperation and especially in the field of agricultural products and food between Vietnam and China.

Consul General Nguyen The Tung speaks at the opening ceremony of the Vietnam pavilion.

Consul General Nguyen The Tung wishes that Vietnamese businesses will further promote promotion and advertising activities in China, research and thoroughly understand the market, needs and tastes of Chinese consumers. constantly improve product quality to be competitive enough with similar products of China and the world, make good use of Vietnam’s advantages and relevant bilateral and multilateral trade agreements to can enter this huge and potential market.

The Consulate General of Vietnam in Shanghai is ready to act as a bridge to further expand exchanges and cooperation between localities of the two countries, including promoting and expanding the market for goods, as well as supporting Vietnamese enterprises to seek cooperation opportunities in the East China Sea region, China.

The Consulate General of Vietnam in Shanghai is ready to act as a bridge to further expand exchanges and cooperation between localities of the two countries.