To help Vietnamese shrimp brands make a mark on the international market is still a big goal for the whole industry. Vietnam’s shrimp industry has many opportunities for growth, but also countless challenges. One of the big challenges is chain linkage, closing the entire production process to control the quality of output products. This is the key to improving the value of Vietnamese shrimp exports to demanding markets.
Challenges for the whole industry
According to the Vietnam Association of Seafood Exporters and Producers (VASEP), Vietnam’s shrimp exports reached a record number of $4.3 billion in 2022, up 11% compared to 2021. This is the highest number ever. However, entering 2023, the situation has become more difficult.
Despite the impressive result in 2022, Vietnamese shrimp enterprises face many difficulties in 2023. Those are the challenges of having to compete more strongly with Ecuador and India. Moreover, the imported price of shrimp in the world market has decreased, while the price of raw shrimp in Vietnam tends to increase, creating obstacles in mobilizing raw materials for processing and export.
Opportunities with chain linking – Enhance brand value
To promote shrimp exports in 2023 and the coming years, there are many solutions offered. The first solution is to focus on improving quality, linkages between localities participating in the shrimp chain, ensuring the continuous operation of the shrimp production chain.
Currently, in the whole industry, Viet Uc is the first corporation that has officially closed the entire shrimp value chain, from broodstock, to shrimp seed, to commercial shrimp farming, and recently a seafood processing factory to launch final products named: Perfect shrimp.
Viet Uc is also a pioneer in the application of high technologies and towards sustainable values for the entire industry. The processing factory officially went into operation, applying many modern technologies, especially being able to automate over 70% of production processes.
Inputs to the Factory will be shrimps raised according to a clean process, without the use of antibiotics, chemicals, traceability, outstanding color and taste, ready to meet export standards from the most strict and demanding markets.
With the desire to raise the bar for Vietnamese shrimp, Viet Uc is not only proactive for each segment in the whole chain but also sharing for shrimp farmers effective farming solutions, joining hands to help farmers overcome difficulties, improve profits and especially raise the image and brand of Vietnamese shrimp internationally.
Although there is still a lot of work to be done, the solutions from “leading birds” like Viet Uc will be leveraged to create a common voice, together to create cohesion to bring the industry to sustainable development, contributing to building Vietnamese shrimp brand.